Search Engine Optimization (SEO) is the process of helping a website appear at the top of search engines like Google, Yahoo and Bing. This is acheived by making changes to a websites content and coding and also by making the website relevent to search engines with off site promotion.
When a visitor enters words into a search engine, the search engine will order the websites in terms of relevance. What SEO does is target a group of keywords that are most relevant to your business area. This in turns makes your website appear most relevant to search engines and will help your website get listed at the top.
An analogy that might help you understand this process can be found be looking at that great detective Sherlock Homes. In order for Homes to solve a case he had to find clues along the way. All the clues came together during his investigations and the end result was that he found what he was looking for (usually the criminal!).
Similar to Homes, search engines need to be given clues to help find your website. The more clues you give search engines like Google, Yahoo and Bing, the more likely they will find your website. Every SEO input you make on your website (and off-site also) is giving a clue to search engines to help find your website.
Top 5 Reasons why SEO is important for your website:
- It will help your website be found by vistiors.
- A website that has good SEO input will rank high in search engines.
- When your website is ranked high in search engines, this will help increase the amount of traffic you get.
- Your sales leads will increase as the amount of visitors to your website increase.
- The overall presence of your website across the Internet will develop which helps spread your business name, products, and enables the expansion of your business in the future.
